Privacy

What this website collects, and what it does not

Short version: this site collects anonymous usage statistics and whatever you type into the contact form. Nothing else. It is not a place to send patient information, and we have deliberately built no reason for anyone to try.

Last updated August 2026.

This site handles no protected health information

Nothing on cercalabs.com asks for patient data, and none of our forms should ever receive it. Our client work touches PHI under a business associate agreement inside the client’s own environment. That is a separate matter from this website, and it is described on the security and compliance page.

If you send us patient information by accident, tell us and we will delete it and confirm in writing.

What we collect

What	Why	How long
Anonymous usage statistics	Which pages get read, which links get clicked, roughly where visitors come from. It tells us what is worth writing more of.	Per our analytics provider’s retention setting
What you type into a form	Your name, work email, organization, how you heard about us, and your description of the problem, so we can reply.	Kept in our CRM until you ask us to remove it
Campaign source, where present	If you arrive from a link we posted, the tag on that link is stored in your browser so we know which channel works.	In your browser’s local storage until you clear it
Calculator inputs	Recorded only as broad bands rather than exact figures, so we can see whether the tool is used at all.	Banded on collection; exact values never leave your browser

What we do not do

We do not sell or rent your information to anyone.
We do not add you to a mailing list because you filled in a form.
We do not run advertising retargeting on this site.
We do not put personal or sensitive values in page addresses, page titles or analytics event data.

Who else sees it

A small number of service providers process this data on our behalf: an analytics provider, a customer relationship system where enquiries are recorded, an email service that delivers our replies, and our hosting provider. Each is bound by its own agreement with us, and none receives patient data because this site never holds any.

Ask and we will name them. We would rather answer that question than have you guess.

Your choices

You can ask us what we hold about you, ask us to correct it, or ask us to delete it. We do not require a form or a legal basis for that request, email us and we will do it, and confirm when it is done.

Browser-level controls work here as they do anywhere: blocking analytics scripts or clearing local storage will stop the collection described above, and nothing on this site will break if you do.

Contact

Questions about this page, or about anything we hold, go to whoever is listed on our about page. A person answers, usually within four business hours.

If we change how any of this works, we will change this page and update the date at the top. We will not quietly broaden it.