About us
A small team that has been doing this since 2016
We apply automation to healthcare operations for laboratories, provider organizations and payers. Deliberately small: the people who scope your work are the people who build it, and they stay on it after it ships.
Why we exist
What We Believe
Technology should absorb the parts of healthcare work that never should have been human in the first place: re-keying, chasing, checking, waiting on hold. People can then do the parts that need judgment.
That belief shows up in how we scope. We are not interested in automating a broken process faster; we would rather redesign the process and automate what is left. And when the honest answer is that a problem is not an automation problem, we say so. The alternative is a project that fails slowly and expensively.
The people on the call
Leadership
Managing Director
Gabe Shiwota
Gabe leads CercaLabs. He has spent a decade building automation inside healthcare operations for laboratories, providers and payers, covering revenue cycle, member retention, compliance and clinical data. He designed the automation program that now runs roughly 150,000 transactions a month in production. He also built the de-identification pipeline behind the firm’s clinical AI work.
- A decade in healthcare automation and operations engineering
- Designed and runs a production automation program at roughly 150,000 transactions a month
- Built a de-identification pipeline for production language-model workloads
- HIPAA-aligned development lifecycle, document understanding, and language-model implementation
Lead Consultant
Jeffrey Afana
Jeffrey works with operations and technology leaders to scope automation work that survives contact with real payors, real systems and real staff. He leads discovery engagements and stays on delivery, so the person who scoped the work is the person accountable for it.
- Healthcare operations and delivery leadership across laboratory, provider and payer organizations
- Leads discovery and process assessment engagements
- Compliance-facing and payor-facing workflow design
This is the whole leadership team. There is no bench of people you meet once and never see again.
What being small buys you
Why That Matters To You
No handoff after the sale
The person who scoped it builds it. Nothing is lost between a discovery deck and a delivery team who were not in the room.
We turn down work
A firm this size cannot afford a failed engagement, which makes us honest about what automation will not fix.
Engagements outlast projects
Our longest client relationship is eight years old and still in production. That is the standard we hold new work to.
Where we are
Orange County, California
CercaLabs Inc.
333 City Blvd W., 3rd Floor
Orange, CA 92868
We work with clients across the country and on site when the work calls for it.
Start a conversation
Tell us what is slowing your organization down. We come back with whether automation can fix it, roughly what it would take, and an honest answer when the tool is wrong for the job.
Book a teardownWould rather just ask a question? Message us on LinkedIn. We answer within four business hours.